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Staging a property is much more than making the home a clean slate.
Staging is the act of preparing a private residence prior to going up for sale.
Staging focuses on improving a property to make it welcoming, appealing, and attractive to the largest generic audience of potential homebuyers. Staging often raises the value of a property by way of repairs, furniture and accessory placement, renovations, and landscaping. For vacant homes, rental furniture can accent the property to highlight the architectural features of the home.
Properly executed staging leads the eye to attractive features while minimizing flaws. Staging isn’t decorating, interior design or re-design. Staging is depersonalizing or neutralizing the home to feature the home’s architecture.
Decorating or design is based on one’s personal style. Homeowners personalize their home when they put their mark on it, and while they are living in their home, that’s great.
A potential home buyer, however, needs to be able to see him or herself living in the home—that is, the buyer must be able to see how the home satisfies his or her own individual needs. So, a personalized home can destroy a sale when the home is placed on the market to sell.
Staging is as critical to the real estate industry just as inspections or appraisals are.
The non-staged home has a number of financial risks that the staged home may not have. For example, a non-staged home may be on the market much longer than a staged home. It may have excessive showings. There is the potential for many more negotiation points and the potential for additional marketing expenses for both the realtor and homeowner.
The staged home, however, is on the market a shorter time than the non-staged home and has fewer price negotiation points. Both the realtor and homeowner see improved profit margins and there are fewer marketing expenses for both the realtor and homeowner.
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