staging is much more than making the property a clean slate.
staging is the act of preparing a property prior to going up for sale.
staging focuses on improving a property to make it welcoming, appealing, and attractive to the largest generic audience of potential buyers. staging often raises the value of a property by way of repairs, furniture and accessory placement, renovations, and landscaping. for vacant homes, rental furniture and accessories help to highlight the property’s architectural features.
properly executed staging leads the eye to attractive features while minimizing flaws. staging isn’t decorating, interior design or re-design. staging is depersonalizing or neutralizing the home to feature the property’s architecture.
decorating or design is based on one’s personal style. property owners personalize their space when they put their mark on it, and while they are occupying it, that’s great.
a potential buyer, however, needs to be able to see him or herself living in the pace—that is, the buyer must be able to see how the property satisfies his or her own individual needs. so, a personalized property can destroy a sale when it’s placed on the market to sell.
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where do buyer’s look first for potential properties?
- 90% or more of buyers look to the internet first in their search for a new property
- pics say a thousand words
- there is no second chance to make a first impression
- pics and the property’s description are the property’s “resume” to get buyers interested
whether you have a home or business property to sell, staging is as critical to the real estate industry just as inspections or appraisals are.
staging accomplishes two things:
- it is key to marketing the property
- it makes it sellable
- depersonalizes the space
- defines the purpose of each room
- creates interest and staying power
- highlights the architecture of the home
the non-staged property has a number of financial risks that the staged property may not have. for example, a non-staged property may be on the market much longer than a staged one. it may have excessive showings. there is the potential for many more negotiation points and the potential for additional marketing expenses for both the realtor and property owner.
the staged property, however, is on the market a shorter time than the non-staged property and has fewer price negotiation points. both the realtor and property owner see improved profit margins and there are fewer marketing expenses for both the realtor and owner.
the home stager’s goal is exactly the same as the realtor’s – to sell the property quickly and at the best price.
you have the opportunity to have “staging to live” or redesign consultation and services if you want and like the look of staging but still plan to live in the property. contact us to schedule a consultation appointment.
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